Hubugka Rum – Embracing Nostalgia and Craftsmanship in Every Sip

Amidst the tranquil and picturesque province of Bais, Dumaguete, a heartwarming treasure waits to be discovered — the Hubugka Rum. Araw Hospitality Group, known for its commitment to deliver experiences that embody genuine Filipino warmth and hospitality, proudly presents this enchanting spirit across all of its outlets nationwide. 

Hubugka Rum, a term derived from the Bisaya language, playfully translates to “you’re drunk.” However, this is no ordinary rum. Hubugka invites its consumers to embark on a sensory journey that goes beyond mere intoxication. This spirit is a reverent homage to the Diago family heritage, a cherished testament to the shared joy, warmth, and nostalgia of growing up amidst the sweeping sugar cane fields in their ancestral home. 

Hubugka is the essence of precious family moments bottled, distilled from the memories of the Diago siblings — laughter and tears, stories told over shared glasses of local rum, games of piko played under the warm Bais sun, and the simple joy of savoring freshly harvested sugar cane. This rich tapestry of experiences infuses every drop of Hubugka, with each sip acting as a conduit to a simpler, more carefree time. 

Hubugka Rum boasts an exceptional blend of sweet, smooth flavors that engage and tantalize the senses. It’s an immersive experience that paints a vivid picture of a sunny afternoon in Bais. The drink echoes the whispers of the warm sun on the skin, the caress of the gentle breeze, encapsulating the quaint charm of provincial life, and urging everyone to cherish life’s small joys. 

“We’re more than excited to share this piece of our heart, a drink that means so much to us,” expresses Jean Henri Lhuillier, Chief Enlightener of the Araw Hospitality Group. “Hubugka is not just a rum; it’s a narrative of simpler times, a celebration of our provincial life, a gentle reminder to slow down and enjoy the unadulterated joy that life offers.” 

“We are immensely proud of the collaborative effort behind Hubugka,” shares Jean Henri Lhuillier, Chief Enlightener of the Araw Hospitality Group. “Enzo Dee, our gifted Booze Genius, has brought his remarkable skills to the table, working closely with me to create a drink that encapsulates the fondest moments of my childhood. Hubugka is a tribute to those memories and an invitation for everyone to relish in the same heartfelt experiences.” 

Hubugka Rum, available in all Araw Hospitality Group outlets across the Philippines, invites everyone to take part in this unique experience. Whether you choose to enjoy it as part of a cocktail or to take a bottle home, Hubugka beckons you to create your own special moments. The Hubugka Rum, with its exceptional blend of sweet, smooth flavors, is now available to enjoy in the most picturesque of settings. Experience the magic while watching the sunset in El Nido, as it’s served at Lihim El Nido Palawan. Make it your ‘one for the road’ drink when you visit any of our UNWND outlets in Makati, Dumaguete, and Batangas. Or savor it in the comfort of your own villa at One Hagdan Villas in Boracay. 

Prices: Bottle P850 | Cocktail P400 | Shot P100

What do you think?

Written by Eric Magundayao


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